Exilice

Brand: Exilice

Client: We need an ad for our sheep lice product, Exilice® What do you reckon?
Agency: Too easy, but we’ll need a pub, some sheep farmers and a dog.

Client: We need an ad for our sheep lice product, Exilice® What do you reckon?

Agency: Too easy, but we’ll need a pub, some sheep farmers and a dog.

Lice in sheep are a common and costly pest causing a major negative impact on Australian wool production. The loucicide market is dominated by established multi-nationals. The challenge was given to Forte to create a TVC that conveys the benefits of Australian-made Exilice to sheep farmers in rural Australia and on a tight budget.

Brand: Exilice

We jumped on an insight from our sheep farmers that nobody ever admits to having lice in their mob, at least not in public.

“It’s a bit like having a worrying conversation with your mates about an embarrassing rash.”

If you’re wondering where this was shot, we found a classic outback pub in regional NSW - the Sofala Hotel

The Sofala locals were an overwhelming hit, with many of the locals taking part in the shoot itself. As Thomas Dirnberger, Creative Director of Forte says ‘ Get the location right first and the rest falls into place.’

Creative campaign

Bigger packshots and bigger logos don’t sell products. Strategy does.

And that’s the creative challenge of finding a way to make sure the strategy shines through, even in a retail-focused environment.

How can we help you?

Client: We need an ad for our sheep lice product, Exilice® What do you reckon?
Agency: Too easy, but we’ll need a pub, some sheep farmers and a dog.

Client: We need an ad for our sheep lice product, Exilice® What do you reckon?

Agency: Too easy, but we’ll need a pub, some sheep farmers and a dog.

How can we help you?

Client: We need an ad for our sheep lice product, Exilice® What do you reckon?Agency: Too easy, but we’ll need a pub, some sheep farmers and a dog.

Client: We need an ad for our sheep lice product, Exilice® What do you reckon?

Agency: Too easy, but we’ll need a pub, some sheep farmers and a dog.

How can we help you?

Client: We need an ad for our sheep lice product, Exilice® What do you reckon?
Agency: Too easy, but we’ll need a pub, some sheep farmers and a dog.